Unlocking the Hidden Goldmine: Why Your AI Strategy Is Incomplete Without Machine Data

Posted on October 18, 2025 at 06:21 PM

Unlocking the Hidden Goldmine: Why Your AI Strategy Is Incomplete Without Machine Data


The AI Revolution Is Here — But Are You Tapping Into Its Full Potential?

In the race to build smarter, more responsive AI systems, companies are overlooking a massive, untapped resource: machine data. According to Cisco executives Jeetu Patel and DJ Sampath, a staggering 55% of enterprise data growth is machine-generated — yet current AI models aren’t trained on it. This gap could be the difference between AI success and obsolescence.


The Model Is the Product — And the Product Is the Model

Patel and Sampath argue that the distinction between product and model companies is rapidly disappearing. In the future, every product company will need to become a model company to survive. This means building AI models that are deeply integrated with products, allowing for continuous improvement and adaptation. The true competitive advantage lies in the model that drives product behavior, not just a user interface layer.


Machine Data: The Untapped Goldmine

While AI models have been trained on publicly available, human-generated data, this approach is reaching its limits. The next frontier is the vast amounts of machine data generated within enterprises. However, most companies lack effective pipelines to organize and condition this data for AI training. Without harnessing this resource, AI strategies remain incomplete and less effective.


The Hardware Advantage

In a world where software often takes center stage, Cisco views hardware as a strategic asset. By correlating machine data from logs with time-series models, companies can predict system failures and enhance infrastructure stability. This integration of hardware, software, and AI models creates a powerful synergy that drives innovation and reliability.


Open Source: A Commitment to Collective Defense

Recognizing the importance of community in cybersecurity, Cisco has released its Foundation-Sec-8B model as open source. This move aims to equip defenders with robust tools to combat evolving threats, acknowledging that attackers also have access to open-source models. By democratizing access to advanced security models, Cisco fosters a collective defense approach.


Glossary

  • Machine Data: Data generated by machines, such as logs, sensors, and system metrics, often underutilized in AI training.

  • Digital Twin Technology: Virtual replicas of physical systems used to simulate and analyze performance.

  • Time-Series Models: AI models that analyze data points collected or recorded at specific time intervals.


Conclusion

As AI continues to evolve, companies must adapt by integrating machine data into their AI strategies. Those who fail to do so risk falling behind in an increasingly competitive landscape. Embracing machine data, combining it with robust models, and leveraging hardware capabilities will define the next generation of AI-driven innovation.

For more insights, read the full article here: Cisco warns enterprises: Without tapping machine data, your AI strategy is incomplete