Amazon dominates in retail industry and its e-commerce business affects almost every local stores. The book discusses the Amazon effect, how it’s business moving from online to offline and finally making seamless shopping experience to users.
The main difference between Amazon and traditional retailer is that Amazon is technology driven retailer. Amazon cloud, Alexa, robot, the core driven is to make shopping easy, anytime, anywhere.
The books also discuss if local store is dead. The answer is no. But local store must make change to embrace buyers behavior change because of e-commerce. The local store must do digital transformation, use technology to engaging their customers.
If buyer in local stores can enjoy better shopping experience than online, local store still have chances to survive. Amazon and other e-commerce giants go from online to offline by acquire retails owning local store network, which hints local stores not dead.